Support assigned projects with analytical data; generate and maintain product management related metrics and reports. Perform market research and competitive analysis for global markets. Assist in identifying new market, product, and adjacent-service opportunities; assist in developing viable programs for entry and creating organizational support for entry. Assist in determining the breadth and depth of the product offering with an emphasis on total integrated solutions that allow for broader offerings, integrated product designs, enhanced product services and upgrades. Assist in product lifecycle management and recognizing need for implementing product and service design, marketing, and value positioning activities which continue the growth and